Less Bad Does Not Equal Good: Seventh Generation CEO Jeffrey Hollender
Suddenly it’s very clear why going public wasn’t the best idea for outspoken CEO Jeffrey Hollender . “I don’t think the consumer should always decide,” Hollender said at Fast Company’s Innovation Uncensored event April 21 in New York City. “I also think that we as a society have confused ‘less bad’ with ‘good.’ As much as I like Seventh Generation products, and I think they’re great, they are …
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